Data protection

We have written this data protection declaration (version 23.09.2020-321215262) ​​in order to explain to you in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 what information we collect, how we use data and what decision-making options you have as a visitor to this website .

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible when creating them.

Automatic data storage

When you visit websites today, certain information is automatically created and stored, including on this website.

If you visit our website as you are right now, our web server (computer on which this website is stored) automatically saves data such as

• the address (URL) of the accessed website
• Browser and browser version
• the operating system used
• the address (URL) of the previously visited page (referrer URL)
• the hostname and IP address of the device from which access is being made
• Date and Time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot rule out that this data will be viewed in the event of illegal behavior.

cookies

Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

What exactly are cookies?

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is basically the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you your usual default setting. In some browsers each cookie has its own file, in others such as Firefox all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, since each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

For example, cookie data can look like this:

• Name: _ga
• Expiry time: 2 years
• Use: Differentiation of website visitors
• Example value: GA1.2.1326744211.152321215262

A browser should support the following minimum sizes:

• A cookie should contain at least 4096 bytes
• At least 50 cookies should be stored per domain
• A total of at least 3000 cookies should be able to be stored

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Strictly Necessary Cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user puts a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeting cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.

advertising cookies
These cookies are also called targeting cookies. They are used to provide the user with individually tailored advertising. This can be very useful, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also stored in a cookie.

How can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. The procedure differs depending on the browser. It is best to search the instructions in Google with the search term “delete cookies Chrome” or “disable cookies Chrome” in case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my data protection?

The so-called “Cookie Guidelines” have been in place since 2009. It states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265 , the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

storage of personal data

Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information when submitting a form or comments on the blog, will be stored by us together with the time and the IP Address used only for the purpose stated, kept safe and not passed on to third parties.

We therefore only use your personal data for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.

If you send us personal data by e-mail - thus outside of this website - we cannot guarantee a secure transmission and the protection of your data. We recommend that you never send confidential data unencrypted by e-mail.

According to Article 6 paragraph 1 a GDPR (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient, you will find our contact details in the imprint.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you have the following rights:

• Right to rectification (Article 16 GDPR)
• Right to erasure (“right to be forgotten”) (Article 17 GDPR)
• Right to restriction of processing (Article 18 GDPR)
• Right to notification – obligation to notify in connection with rectification or erasure of personal data or restriction of processing (Article 19 GDPR)
• Right to data portability (Article 20 GDPR)
• Right to object (Article 21 GDPR)
• Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) .

Evaluation of visitor behavior

In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot draw any conclusions about your person from your behavior on this website.

You can find out more about the possibilities of objecting to this evaluation of visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design Article 25 paragraph 1 DSGVO ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this protection of data transmission by the small lock symbol in the top left corner of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Analytics Privacy Policy

We use the Google Analytics (GA) analysis tracking tool from the American company Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behavior. These reports may include the following:

• Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.
• Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
• Acquisition Reports: Acquisition reports provide us with helpful information on how to attract more people to our service.
• Behavior Reports: Here we learn how you interact with our website. We can understand which path you take on our site and which links you click on.
• Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports enable us to learn more about how our marketing measures are resonating with you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who care.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are any type of action you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator authorize this. Exceptions may arise if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152321215262-5
Purpose : By default, analytics.js uses the _ga cookie to save the user ID. Basically, it serves to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152321215262-1
Purpose: The cookie is also used to distinguish between website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values ​​indicate an opt-out, a request, or an error.
Expiry date: after 30 seconds to a year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
value: 1
Purpose : Like _gat_gtag_UA_<property-id>, the cookie is used to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came from on our website. That could have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google is constantly changing the choice of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.

Session duration: Google defines the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you only view one page on our website and then leave our website again.

Account creation : If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also referred to as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or us, of course, we are also interested in which website or which advertisement you came to our site from.

Other data are contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed their servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed across different physical media. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

A standard storage period for your user data of 26 months is set for Google Analytics. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:

• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion

When the specified period has expired, the data will be deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on from https://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (regardless of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. For more information, see https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=321215262 . We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245 ?hl=de .

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This function was developed by Google so that this website can comply with applicable data protection regulations and recommendations from local data protection authorities if they prohibit the storage of the full IP address. The IP is anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de .

Google Analytics reports on demographics and interests

We have activated the functions for advertising reports in Google Analytics. The Demographics and Interests reports include information about age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual persons. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .

You can end the use of the activities and information from your Google account under “Advertising settings” at https://adssettings.google.com/authenticated by checking the box.

Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Caution: Deleting cookies, using your browser's incognito/private mode, or using a different browser will result in data being collected again.

Disable Google Analytics

Google Analytics addendum to data processing

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Amendment” in Google Analytics.

You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated to receive aggregated and anonymous data from you, provided you have allowed personalized ads in your Google account.

The special thing about it is that it is a cross-device tracking. That means your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. This allows Google to recognize, for example, when you view a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

Google Analytics also collects additional visitor data such as location, search history, YouTube history and data about your actions on our website through the Google signals. This gives us better advertising reports and more useful information about your interests and demographics from Google. This includes your age, what language you speak, where you live or what gender you belong to. There are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never personal data. You can manage or delete this data in your Google account.

Facebook pixel privacy policy

We use the Facebook pixel from Facebook on our website. We have implemented code for this on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that Facebook can use to track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of placing advertisements. If you are a Facebook user yourself and are logged in, your visit to our website will automatically be assigned to your Facebook user account.

We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (if they have allowed personalized advertising) will see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following we show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are just example cookies. Depending on the interaction on our website, different cookies are set.

Name: _fbp
Value: fb.1.1568287647279.257405483-6321215262-7
Purpose: This cookie is used by Facebook to display advertising products.
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to ensure that the Facebook pixel works properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062321215262-3
Value: Author's name
Purpose: This cookie stores the text and the name of a user who leaves a comment, for example.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (author's URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's email address
Purpose: This cookie saves the e-mail address of the user if he has announced it on the website.
Expiry date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Changes on Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/ . There you have the option of deactivating or activating providers.

If you want to learn more about Facebook's privacy policy, we recommend the company's own privacy policy at https://www.facebook.com/policy.php .

Facebook Automatic Advanced Matching Privacy Policy

We have also activated Automatic Advanced Matching as part of the Facebook pixel feature. This feature of the pixel allows us to send hashed email, name, gender, city, state, zip code and date of birth or phone number to Facebook as additional information, provided you have provided us with this information. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Tag Manager Privacy Policy

We use the Google Tag Manager from Google Inc. for our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. This tag manager is one of many helpful marketing products from Google. Using the Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website.

In this privacy policy, we want to explain to you in more detail what the Google Tag Manager does, why we use it and how data is processed.

What is Google Tag Manager?

The Google Tag Manager is an organizational tool that we can use to integrate and manage website tags centrally and via a user interface. Tags are small code sections that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are used in the source code of our site. The tags often come from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools show us what interests you most, where we can improve our services and to which people we should still show our offers. And for this tracking to work, we have to embed the appropriate JavaScript codes into our website. In principle, we could integrate each code section of the individual tracking tools separately into our source code. However, this requires a relatively large amount of time and it is easy to lose track. That's why we use the Google Tag Manager. We can easily build in the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep order in our daily jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "manager" of the implemented tags. The data is recorded by the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in the Google Tag Manager and not saved.

However, it looks completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymous data from us. However, this only relates to the use and utilization of our tag manager and not to your data, which is stored via the code sections. We enable Google and others to receive selected data in an anonymous form. We therefore agree to the anonymous transfer of our website data. Despite extensive research, we were not able to find out exactly which summarized and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. In benchmarking, your own results are compared with those of your competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

When Google saves data, this data is saved on Google's own servers. The servers are spread all over the world. Most are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are located.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set any cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. For more information, see https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=321215262 . If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html .

Google Site Kit Privacy Policy

We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Site Kit, we can quickly and easily view statistics coming from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated into Google Site Kit also collect personal data from you, among other things. In this data protection declaration, we explain why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant to you in this context.

What is Google Site Kit?

Google Site Kit is a plugin for the WordPress content management system. With this plugin we can view important website analysis statistics directly in our dashboard. These are statistics collected by other Google products. Above all by Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed ​​Insight, Google AdSense, Google Optimize and Google Tag Manager can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work a lot easier in this regard because we can view and analyze the statistics of Google products right in the dashboard. So we no longer have to register separately for the respective tool. Site Kit thus always offers a good overview of the most important analysis data.

What data is stored by Google Site Kit?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and your data, such as your user behavior, will be sent to Google, where it will be stored and processed. This also includes personal data such as your IP address.

For more detailed information on the individual services, we have separate text sections in this data protection declaration. For example, see our Google Analytics Privacy Policy. Here we go into the collected data very precisely. You can find out how long Google Analytics stores, manages and processes data, which cookies can be used and how you can prevent data storage. We also have our own data protection declarations with comprehensive information for other Google services such as Google Tag Manager or Google AdSense.

In the following we show you examples of Google Analytics cookies that can be set in your browser if you have given your consent to data processing by Google. Please note that these cookies are just a selection:

Name: _ga
Value: 2.1326744211.152321215262-2
Purpose : By default, analytics.js uses the _ga cookie to save the user ID. Basically, it serves to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152321215262-7
Purpose: This cookie is also used to distinguish between website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
value: 1
Purpose: This cookie is used to lower the request rate.
Expiry date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are distributed worldwide. Most of the servers are located in the United States and therefore it is quite possible that your data will also be stored there. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the company provides servers.

Data collected by Google Analytics is stored for a standardized period of 26 months. Your user data will then be deleted. The retention period applies to all data associated with cookies, user identification and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to receive information about your data, to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most common browsers:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. For more information, see https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=321215262 . To find out more about data processing by Google, we recommend Google's comprehensive data protection guidelines at https://policies.google.com/privacy?hl=de .

Hotjar Privacy Policy

We use Hotjar from Hotjar Limited (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta) on our website to statistically evaluate visitor data. Hotjar is a service that analyzes the behavior and feedback from you as a user on our website using a combination of analysis and feedback tools. We receive reports and visual representations from Hotjar that show us where and how you "move" on our site. Personal data is automatically anonymized and never reaches Hotjar's servers. This means that you are not personally identified as a website user and we still learn a lot about your user behavior.

What is Hotjar?

As already mentioned in the section above, Hotjar helps us to analyze the behavior of our site visitors. These tools that Hotjar offers include heatmaps, conversion funnels, visitor recording, incoming feedback, feedback polls and surveys (you can find out more about them at https://www.hotjar.com/ ). In this way, Hotjar helps us to offer you a better user experience and a better service. On the one hand, it offers a good analysis of online behavior and, on the other hand, we also receive good feedback on the quality of our website. Because in addition to all the analytical aspects, we also want to know your opinion about our website. And with the feedback tool, that is exactly what is possible.

Why do we use Hotjar on our website?

In recent years, the importance of user experience (i.e. user experience) on websites has increased significantly. And with good reason too. A website should be structured in such a way that you as a visitor feel comfortable and can easily find your way around. Thanks to Hotjar's analysis tools and feedback tool, we can make our website and our offer more attractive. Hotjar's heatmaps have proven to be particularly valuable for us. Heatmaps are a form of representation for the visualization of data. For example, Hotjar's heatmaps allow us to see very clearly what you like to click, tap and where you scroll.

What data does Hotjar store?

While you surf through our website, Hotjar automatically collects information about your user behavior. In order to be able to collect this information, we have installed our own tracking code on our website. The following data can be collected via your computer or browser:

• IP address of your computer (collected and stored in an anonymous format)
• screen size
• Browser information (which browser, which version, etc.)
• Your location (but only the country)
• Your preferred language setting
• Visited websites (subpages)
• Date and time of access to one of our subpages (websites)

In addition, cookies also store data that is placed on your computer (usually in your browser). No personal data is collected in it. In principle, Hotjar does not pass on any collected data to third parties. However, Hotjar expressly points out that it is sometimes necessary to share data with Amazon Web Services. Then parts of your information are stored on their servers. However, Amazon is bound by a duty of confidentiality not to disclose this data.

Only a limited number of people (Hotjar employees) have access to the stored information. The Hotjar servers are protected by firewalls and IP restrictions (access only to approved IP addresses). Firewalls are security systems that protect computers from unwanted network access. They are designed to act as a barrier between Hotjar's secure internal network and the internet. Hotjar also uses third-party companies such as Google Analytics or Optimizely for its services. These companies may also store information that your browser sends to our website.

The following cookies are used by Hotjar. Since we refer, among other things, to the cookie list from Hotjar's data protection declaration at https://www.hotjar.com/legal/policies/cookie-information , there is not an exemplary value for every cookie. The list shows examples of Hotjar cookies used and does not claim to be complete.

Name : ajs_anonymous_id
Value: %2258832463-7cee-48ee-b346-a195f18b06c3%22321215262-5
Purpose: The cookie is usually used for analysis purposes and helps count visitors to our website by tracking whether you have been to this page before.
Expiry date: after one year

Name : ajs_group_id
value: 0
Purpose: This cookie collects data about user behavior. This data can then be assigned to a specific visitor group based on similarities between website visitors.
Expiry date: after one year

Name : _hjid
Value: 699ffb1c-4bfb-483f-bde1-22cfa0b59c6c
Purpose : The cookie is used to maintain a Hotjar user ID that is unique to the website in the browser. In this way, user behavior can be assigned to the same user ID on subsequent visits.
Expiry date: after one year

Name: _hjMinimizedPolls
Value: 462568321215262-8
Purpose : Hotjar sets this cookie whenever you minimize a Feedback Poll widget. The cookie ensures that the widget really stays minimized when you surf our site.
Expiry date: after one year

Name: _hjIncludedInSample
value: 1
Purpose : This session cookie is set to inform Hotjar whether you are part of the selected people (sample) that are used to create funnels (funnels).
Expiry date: after one year

Name : _hjClosedSurveyInvites
Purpose: This cookie is set when you see an invitation to a feedback survey via a pop-up window. The cookie is used to ensure that this invitation only appears once for you.
Expiry date: after one year

Name: _hjDonePolls
Purpose: As soon as you end a feedback "question session" with the so-called Feedback Poll Widget, this cookie is set in your browser. Hotjar thus prevents you from receiving the same surveys again in the future.
Expiry date: after one year

Name: _hjDoneTestersWidgets Purpose : This cookie is used as soon as you enter your data in the "Recruit User Tester Widget". With this widget we want to hire you as a tester. So that this form does not appear again and again, the cookie is used.
Expiry date: after one year

Name: _hjMinimizedTestersWidgets
Purpose: This cookie is set so that the "Recruit User Tester" really remains minimized on all our pages as soon as you have minimized it.
Expiry date: after one year

Name: _hjShownFeedbackMessage
Purpose: This cookie is set when you have minimized or supplemented the incoming feedback. This is done so that when you navigate to another page where you want it to appear, the incoming feedback is immediately loaded as minimized.
Expiry date: after one year

How long and where is the data stored?

We have embedded a tracking code on our website that is transmitted to the Hotjar servers in Ireland (EU). This tracking code contacts Hotjar's servers and sends a script to your computer or device that you use to access our site. The script collects certain data related to your interaction with our website. This data is then sent to Hotjar's servers for processing. Hotjar has imposed a 365-day data retention period on itself. This means that all data that Hotjar has collected and that is older than a year will be automatically deleted.

How can I delete my data or prevent data storage?

Hotjar does not store any of your personal data for the analysis. The company even advertises with the slogan “We track behavior, not individuals” (ie “We track user behavior, but no identifiable, individual data). You always have the option to prevent the collection of your data. All you have to do is go to the “ opt-out page ” and click on “Disable Hotjar”. Please note that deleting cookies, using your browser's private mode or using a different browser will result in data being collected again. You can also activate the "Do Not Track" button in your browser. In the Chrome browser, for example, you have to click on the three bars at the top right and go to "Settings". There you will find the option “Send a “Do Not Track” request with browser traffic” in the “Privacy” section. Now just activate this button and no data will be collected by Hotjar.

More details on the privacy policy and what data Hotjar collects and how can be found at https://www.hotjar.com/legal/policies/privacy?tid=321215262 .

wao.io Privacy Policy

In order to optimize our website technically as well as possible, we use the online service wao.io. of the technology company Avenga Germany GmbH, Bahnhofsvorplatz 1, 50667 Cologne, Germany. The service helps us protect our website from cyber attacks, increase our website's loading speed, and generally improve our website's performance.

wao.io is a cloud solution. This means that we didn't have to change anything in the code or install a plugin for this service to work. Nevertheless, we transmit content from our website to wao.io. Your IP address is also transmitted, processed by wao.io and stored anonymously in so-called log files for seven days. Furthermore, wao.io stores a cookie in your browser on your end device (PC, laptop, tablet, etc.). This cookie is a so-called session cookie and when you close your browser, the cookie is also deleted again. However, permanent cookies are also stored for analysis purposes. Data about your user behavior on our website is determined and stored. For example, which subpage you are viewing, how long you stay on a page or which buttons you click. Based on the data, wao.io enables us to carry out a pseudonymised analysis of user behavior on our website. Of course, this helps us to respond better to your wishes and thus optimize our entire service. Some of these permanent cookies are deleted after just 30 minutes and others last up to a year.

Here is an example list of cookies that may be set by wao.io:

Name : fdx2v
Value: 1cf811cb0cdf86c6e32b263c4c17554d
Purpose: The cookie is used to identify a page view.
Expiry date: after the end of the session

Name : fdx2s
Value: d8deeaf0c692d4110da9ecd566eca782321215262-5
Purpose: This cookie is used to identify a session.
Expiry date: after 30 minutes

Name : fdx2u
Value: d4546d1f71b6f5f19bf347f644ace784321215262-0
Purpose: This cookie is used to recognize you when you return to our website.
Expiry date: after one year

Note: Please note that this is only an example list and does not claim to be complete.

If you do not want these cookies to be set and data about you or your user behavior to be saved as a result, you can also prevent the setting of cookies in your browser. You can manage, deactivate or delete cookies in your browser. Depending on your browser, this always works a little differently. Here you will find the instructions for the most common browsers.

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

You can find more information about data processing by wao.io in the wao.io data protection declaration at https://wao.io/de/privacy .

Newsletter Privacy Policy

If you subscribe to our newsletter, you submit the above personal data and give us the right to contact you by email. We use the data stored when registering for the newsletter exclusively for our newsletter and do not pass it on.

If you unsubscribe from the newsletter - you will find the link for this at the bottom of every newsletter - we will delete all data that was saved when you registered for the newsletter.

etracker privacy policy

On our website we use the analysis tracking tool etracker Analytics from the German company etracker GmbH, Erste Brunnenstraße 1, D-20459 Hamburg. etracker Analytics is software that collects and evaluates data about your actions on our website. We receive analysis reports on how you use our website and can thus adapt our offer better and better to your wishes. In this data protection declaration, we go into more detail about the analysis tool and, above all, show you which data is stored when, how and where.

What is etracker?

etracker Analytics is an analysis tool that can measure and analyze the performance of our website and online campaigns. For example, the software program collects data about how long you are on our website, how many users visit our website and from where you came to our website. We also receive precise evaluations of visitor behavior on our website. For example, we can find out which buttons you like to click or which subpages you like and which you tend to avoid. All of this information is anonymous. This means that we do not use this data to identify you as a person, but only receive general user information and statistics.

Why do we use etracker on our website?

We use the software tool to increase the quality of our website and our offer. Our goal is to provide you with the best possible service. We want you to feel comfortable on our website and to get exactly what you expect. Of course, we have to adapt our offer as well as possible to your wishes and requirements.

The data also helps us to carry out our online marketing and advertising measures more cheaply and individually. Because of course we really only want to show what we have to offer to people who are interested in it.

Which data is stored by etracker?

In order for the tracking to work, JavaScript code must be integrated into the website. etracker works on pixel technology.

By default, etracker does not use cookies or technologies for tracking on a website, as this was implemented in the so-called cookie-less mode using privacy-by-design. In this case, only absolutely necessary cookies are set. However, if you have actively consented to the use of cookies, etracker also uses cookies.

The following data is stored and processed when the page is accessed:

• Your pseudonymised IP address
• Technical information about your browser, operating system and the device you are using
• Location information up to a maximum city level
• the URL accessed with the associated page title and optional information about the page content
• Referrer website: this is the website from which you came to our website
• the following page: this is the website where you click afterwards
• how long you stay on our website (length of stay)
• Interactions on the Site. This can be, for example, clicks on the website, entered search terms, downloaded files, videos or ordered items.

Here, website data is used by the web server and information that the web browser transmits to the web server to call up websites. This information is transmitted with each individual page call.

Unlike other technologies, with etracker no information is read from the memory of your end device and no data is stored on your end device. The data will not be used by etracker for any other purpose or passed on to third parties.

The cookies used do not contain any information that can identify you as a person. Data such as IP address, device and domain data are encrypted or shortened during storage. It is therefore not possible for us or etracker to identify individual persons.

If you have consented to the use of cookies, the following cookies can be set:

Name: GS3_v
Value: 146480958321215262-9
Purpose : This cookie is set by the etracker optimizer web service.
Expiry date: after one year

Name: _et_coid
Value: e9cc2b3efbf7807c6157e8b151baa2f3321215262-1
Purpose: This cookie is used for cookie recognition and is only set when the cookie is activated.
Expiry date: after 3 years

Name: pll_language
Value: de
Purpose: This cookie is used to save the default language.
Expiry date: after one year

Note: Please note that the list given here is only a selection of the cookies used and cannot claim to be complete. Which cookies are set in a specific case depends on the evaluation mechanisms used in each case. You can view all cookies in a list under the following link: https://www.etracker.com/docs/integration-setup/settings-accounts/etracker-cookies/used-cookies-counting/

How long and where is the data stored?

The data center (the servers) is in Hamburg and the entire system administration also takes place in Hamburg. Thus, all data is stored exclusively on German servers. etracker stores the data until the contract with us as a customer expires. After a short time after the end of the contract, all data will be permanently deleted.

How can I delete my data or prevent data storage?

You have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of the data at any time.

If you generally want to deactivate, delete or manage cookies, there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

We hope we were able to provide you with the most important information about data processing by etracker. If you want to find out more about the tracking service, we recommend that you read the company's data protection declaration at https://www.etracker.com/datenschutz/ .

MailChimp Privacy Policy

Like many other websites, we also use the services of the newsletter company MailChimp on our website. MailChimp is operated by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp we don't have to install anything and can still draw from a pool of really useful functions. In the following we will go into more detail about this e-mail marketing service and inform you about the most important aspects relevant to data protection.

What is MailChimp?

MailChimp is a cloud-based newsletter management service. "Cloud-based" means that we don't have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure - which is available via the Internet - on an external server. This way of using software is also called SaaS (Software as a Service).

With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run single campaigns, regular campaigns, autoresponders (automatic email), A/B tests, RSS campaigns (sending at a predefined time and frequency) and follow-up campaigns .

Why do we use MailChimp on our website?

Basically, we use a newsletter service so that we can keep in touch with you. We want to tell you what's new with us or what attractive offers we currently have in our program. We are always looking for the simplest and best solutions for our marketing measures. And that's also why we chose Mailchimp's newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. In this way, we can create interesting and beautiful newsletters in just a short time. With the design templates offered, we design each newsletter individually and thanks to the "responsive design" our content is also displayed legibly and beautifully on your smartphone (or other mobile end device).

With tools such as the A/B test or the extensive analysis options, we can see very quickly how our newsletter is received by you. This enables us to react if necessary and improve our offer or our services.

Another advantage is Mailchimp's "cloud system". The data is not stored and processed directly on our server. We can retrieve the data from external servers and in this way save our storage space. In addition, the maintenance effort is significantly lower.

What data is stored by MailChimp?

Rocket Science Group LLC (MailChimp) maintains online platforms that enable us to get in touch with you (if you have subscribed to our newsletter). If you become a subscriber to our newsletter through our website, you confirm by email that you are a member of a MailChimp email list. So that MailChimp can also prove that you have entered the "list provider", the date of entry and your IP address are saved. Furthermore, MailChimp stores your e-mail address, your name, physical address and demographic information such as language or location.

This information is used to send you emails and to enable certain other MailChimp functions (such as evaluating the newsletter).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some data with third-party advertising partners to better understand the interests and concerns of its customers in order to provide more relevant content and targeted advertising.

With so-called "web beacons" (small graphics in HTML e-mails), MailChimp can determine whether the e-mail has arrived, whether it has been opened and whether links have been clicked on. All of this information is stored on the MailChimp servers. This gives us statistical evaluations and allows us to see exactly how well you received our newsletter. In this way we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. This means, for example, that the dispatch can be technically optimized or the location (country) of the recipient can be determined.

The following cookies may be set by Mailchimp. This is not a complete list of cookies, but rather an exemplary selection:

Name : AVESTA_ENVIRONMENT
Value: Prod
Purpose : This cookie is necessary to provide the Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiry date: after the end of the session

Name : ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001321215262-3
Purpose: The cookie is used to distinguish a human from a bot. This allows secure reports to be generated on the use of a website.
Expiry date: after 2 hours

Name : bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Purpose : The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a secure and easy virtual payment transaction. For this purpose, the user is identified anonymously on the website.
Expiry date: after 2 hours

Name : _abck
Value: 8D545C8CCA4C3A50579014C449B045321215262-9
Purpose : We were not able to find out any further information about the purpose of this cookie
Expiry date: after one year

Sometimes it can happen that you open our newsletter for a better display via a given link. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed properly. The newsletter is then displayed on a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. Personal data can be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no control over it. MailChimp's "Cookie Statement" (located at: https://mailchimp.com/legal/cookies/ ) explains exactly how and why the company uses cookies.

How long and where is the data stored?

Since MailChimp is an American company, all data collected is also stored on American servers.

In principle, the data is permanently stored on the Mailchimp servers and is only deleted when you request it. You can have your contact deleted by us. This permanently removes all of your personal information for us and makes you anonymous in Mailchimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data will be removed there and we will receive a notification from MailChimp. After receiving the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time by clicking on the link at the bottom of the email received. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you access a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Depending on the browser, deactivating or deleting works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.

MailChimp is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. For more information, see https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&tid=321215262 . You can find out more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/ , information on data protection at MailChimp (privacy) can be found at https://mailchimp.com/legal/privacy/ .

MailChimp order data processing contract

We have concluded a contract with MailChimp for order data processing (Data Processing Addendum). This contract serves to secure your personal data and ensures that MailChimp adheres to the applicable data protection regulations and does not pass on your personal data to third parties.

More information about this contract can be found at https://mailchimp.com/legal/data-processing-addendum/ .

Sendinblue Privacy Policy

You can register for our newsletter free of charge on our website. In order for this to work, we use the Sendinblue e-mail delivery service for our newsletter. This is a service of the German company Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin.

Of course we are very pleased if you register for our newsletter. In this way, we can always provide you with up-to-date, first-hand information about what is currently happening in our company. However, you should know that when registering for the newsletter, all the data you enter (such as your e-mail address or your first and last name) will be stored and managed on our server and at Sendinblue. This is also personal data. For example, in addition to the time and date of registration, your IP address is also stored. In the course of registering, you also agree that we can send you the newsletter and that you are also referred to this data protection declaration.
The newsletter service also offers us helpful analysis options. This means that when we send out a newsletter, we find out, for example, whether and when you opened the newsletter. The software also recognizes and records whether and on which link you click in the newsletter. This information helps enormously to adapt and optimize our service to your wishes and concerns. Ultimately, of course, we want to offer you the best possible service. In addition to the data already mentioned above, data about your user behavior is also stored.

You can revoke your consent to this data processing at any time. For example, if you click on the unsubscribe link directly in the newsletter. After unsubscribing, the personal data will be deleted from our server and from the Sendinblue servers located in Germany. You have the right to free information about your stored data and, if necessary, also a right to deletion, blocking or correction.

If you want to get more information about data processing, we recommend the company's privacy policy at https://de.sendinblue.com/legal/privacypolicy/ and also the following information page at https://de.sendinblue.com/information -newsletter recipient/

Google AdSense Privacy Policy

We use Google AdSense on this website. This is an advertising program from Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense, we can display advertisements on this website that match our topic. We offer you advertisements that ideally represent real added value for you. In the course of this data protection declaration about Google AdSense, we will explain why we use Google AdSense on our website, which of your data is processed and stored and how you can prevent this data storage.

What is Google AdSense?

The Google AdSense advertising program has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot place your own advertising here. Advertisements on websites, such as ours, are played out via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you see. Of course, we only want to offer you advertising that interests you and offers you added value. Based on your interests or your user behavior and based on our offer, Google checks which advertisements are suitable for our website and for our users. At this point we would also like to mention that we are not responsible for the selection of advertisements. We only offer advertising space on our website. The selection of the displayed advertising is made by Google. Since August 2013, the ads have also been adapted to the respective user interface. This means that whether you visit our website from your smartphone, PC or laptop, the ads adapt to your end device.

Why do we use Google AdSense on our website?

Running a quality website takes a lot of dedication and effort. Basically, we never finish working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That's why we chose advertising as a source of income. However, the most important thing for us is that these ads do not disturb your visit to our website. With the help of Google AdSense, you will only be offered advertising that matches our topics and your interests.

Similar to Google indexing for a website, a bot examines the relevant content and offers on our website. The content of the advertisements is then adapted and presented on the website. In addition to overlapping content between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. In this way you receive advertising that ideally offers you real added value and we have a better chance of earning a little something.

What data is stored by Google AdSense?

Cookies are used, among other things, so that Google AdSense can display tailor-made advertising tailored to you. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable data. It should be noted, however, that Google considers data such as "pseudonymous cookie IDs" (name or other identification feature is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it will be saved there.

As part of AdSense, third-party providers may be able to place and read cookies in your browser or use web beacons to store data that they receive from the display of ads on the website. Web beacons are small graphics that analyze and record the log file. This analysis enables a statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behavior on our website. These include:

• Information on how to deal with an ad (clicks, impressions, mouse movements)
• Information as to whether an advertisement has already appeared in your browser at an earlier time. This data helps to stop showing you an ad more often.

In doing so, Google analyzes and evaluates the data on the advertising material displayed and your IP address. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to any personally identifiable information that Google may have about you through other Google services.

Below we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that only has Google AdSense installed:

Name: uid
Value: 891269189321215262-8
Purpose : The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
Expiry date: after 2 months

Name: C
value: 1
Purpose: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
Expiry date: after 1 month

Name: cid
Value: 8912691894970695056,0,0,0,0
Purpose : This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve advertising for you. It can direct more relevant advertisements to the visitor and helps improve campaign performance reports.
Expiry date: after 2 months

Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU321215262-1
Purpose : The cookie is stored under the domain doubleclick.net. It serves to register your actions after the advertisement or after clicking on the advertisement. This allows us to measure how well an ad is received by our visitors.
Expiry date: after 1 month

Name: test_cookie
Value: not specified
Purpose : You can use the "test_cookies" to check whether your browser supports cookies at all. The cookie is stored under the domain doubleclick.net.
Expiry date: after 1 month

Name: CT592996
Value: 733366
Purpose : Is stored under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were not able to find out more detailed information about the use of this cookie.
Expiry date: after one hour

Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.

How long and where is the data stored?

Google collects your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company securely collects and stores the information provided on its in-house Google servers in the United States.

If you do not have a Google account or are not logged in, Google usually stores the collected data on your browser with a unique identifier (ID). The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged into a Google account, Google may also collect personal information.

You can delete some of the data stored by Google at any time (see next section). A lot of information stored in cookies is automatically deleted after a certain period of time. However, there is also data that is stored by Google over a longer period of time. This is the case if Google has to store certain data for an indefinite, longer period of time for economic or legal reasons.

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. Exactly how this works depends on your browser.

Here are instructions on how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in from https://support.google.com/ads/answer/7395996 will also disable all "advertising cookies". Keep in mind that by disabling these cookies you will not prevent the ads, only the personalized advertising.

If you have a Google account, you can deactivate personalized advertising on the website https://adssettings.google.com/authenticated . Here, too, you will continue to see ads, but these will no longer be tailored to your interests. However, the ads are displayed based on a few factors, such as your location, browser type, and search terms used.

You can read about what data Google collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/ .

Amazon Affiliate Program Privacy Policy

We use the Amazon partner program of the company Amazon.com, Inc. on our website. The responsible bodies within the meaning of the data protection declaration are Amazon Europe Core S.à.rl, Amazon EU S.à.rl, Amazon Services Europe S. à.rl and Amazon Media EU S.à.rl, all four based at 5, Rue Plaetis, L-2338 Luxembourg, and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich. Amazon Germany Services GmbH, Marcel-Breuer-Str. 12, 80807 Munich. By using this Amazon affiliate program, data can be transferred from you to Amazon, stored and processed.

In this data protection declaration, we inform you what data is involved, why we use the program and how you can manage or prevent data transmission.

What is the Amazon Affiliate Program?

The Amazon Affiliate Program is an affiliate marketing program run by the online mail order company Amazon.de . Like any affiliate program, the Amazon affiliate program is based on the principle of commission. Amazon or we place advertising or affiliate links on our website and if you click on them and buy a product through Amazon, we receive a reimbursement of advertising costs (commission).

Why do we use the Amazon Affiliate Program on our website?

Our goal is to provide you with a pleasant time with lots of helpful content. We put a lot of work and energy into the development of our website. With the help of the Amazon affiliate program, we have the opportunity to be paid a little for our work. Every affiliate link to Amazon is of course always related to our topic and shows offers that might interest you.

What data is stored by the Amazon affiliate program?

As soon as you interact with Amazon's products and services, Amazon collects data from you. Amazon distinguishes between information that you actively give to the company and information that is automatically collected and stored. "Active information" includes, for example, name, email address, telephone number, age, payment information or location information. So-called "automatic information" is primarily stored via cookies. This includes information on user behavior, IP address, device information (browser type, location, operating system) or the URL. Amazon also saves the clickstream. This means the path (sequence of the pages) that you as a user travel to get to a product. Amazon also stores cookies in your browser to be able to trace the origin of an order. This is how the company recognizes that you have clicked on an Amazon advertisement or an affiliate link via our website.

If you have an Amazon account and are logged in while surfing our website, the data collected can be assigned to your account. You can prevent this by logging out of Amazon before surfing our website.

Here we show you examples of cookies that are set in your browser when you click on an Amazon link on our website.

Name : uid
Value: 3230928052675285215321215262-9
Purpose: This cookie stores a unique user ID and collects information about your website activity.
Expiry date: after 2 months

Name : ad-id
Value: AyDaInRV1k-Lk59xSnp7h5o
Purpose : This cookie is provided by amazon-adsystem.com and is used by the company for various advertising purposes.
Expiry date: after 8 months

Name : uuid2
Value: 8965834524520213028321215262-2
Purpose : This cookie enables targeted and interest-based advertising via the AppNexus platform. The cookie collects and stores anonymous data via the IP address, for example, about which advertisements you have clicked on and which pages you have viewed.
Expiry date: after 3 months

Name : session-id
Value: 262-0272718-2582202321215262-1
Purpose: This cookie stores a unique user ID that the server assigns to you for the duration of a website visit (session). If you visit the same page again, the information stored on it will be called up again.
Expiry date: after 15 years

Name : APID
Value: UP9801199c-4bee-11ea-931d-02e8e13f0574
Purpose: This cookie stores information about how you use a website and which advertisements you viewed before visiting the website.
Expiry date: after one year

Name : session-id-time
Value: tb:s-STNY7ZS65H5335FZEVPE|1581329862486&t:1581329864300&adb:adblk_no
Purpose: This cookie records the time you spend on a website with a unique cookie ID.
Expiry date: after 2 years

Name : csm-hit
Value: 2082754801l
Purpose: We could not find out any precise information about this cookie.
Expiry date: after 15 years

Note: Please note that this list only shows examples of cookies and cannot claim to be complete.

Amazon uses this information to tailor advertisements more precisely to the interests of users.

How long and where is the data stored?

Personal data is stored by Amazon for as long as is necessary for Amazon's business services or as required for legal reasons. Since the Amazon company is headquartered in the USA, the data collected is also stored on American servers.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you have an Amazon account, you can manage or delete much of the data collected in your account.

Your browser offers another option for managing data processing and storage by Amazon according to your preferences. There you can manage, deactivate or delete cookies. This works a bit differently in each browser. Here you will find the instructions for the most common browsers:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

Amazon is an active participant in the EU-US Privacy Shield Framework, which regulates the correct transfer of personal data between the US and the EU. For more information, see https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4 . We hope we have brought you the most important information about data transfer through the use of the Amazon affiliate program. You can find more information at https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 .

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. We want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This free tracking tool allows us to better tailor our advertising to your interests and needs. In the following article we want to go into more detail about why we use conversion tracking, what data is stored and how you can prevent this data storage.

What is Google Ads conversion tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system from Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. We use Google's conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. With the help of the data obtained, we can also make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads conversion tracking?

We have embedded a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the "Conversion" cookie from a Google domain will be stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here is the data of the most important cookies for Google's conversion tracking:

Name: conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ321215262-3
Purpose: This cookie saves every conversion that you make on our site after you came to us via a Google Ad.
Expiry date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, since Google also uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, analytics.js has been storing various campaign information with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (used in connection with Google Analytics) have an expiry date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you disable the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. Each browser works a little differently. Here are instructions on how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in from https://support.google.com/ads/answer/7395996 will also disable all "advertising cookies". Keep in mind that by disabling these cookies you will not prevent the ads, only the personalized advertising.

Due to the certification for the American-European data protection agreement "Privacy Shield", the American group Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend Google's general data protection declaration: https://policies.google.com/privacy?hl=de .

Microsoft Advertising Privacy Policy

For our online marketing measures, we also use the Microsoft Advertising advertising program from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. With the help of Microsoft Advertising we want to draw the attention of many people to the high quality of our products and/or services. For this we use a technology (conversion tracking tool) from Microsoft on our website, which also stores data from you. In this data protection declaration we go into more detail about this service, show you which data is stored, managed and processed and how you can prevent this data storage.

What is Microsoft Advertising?

You may be more familiar with Microsoft Advertising by its former name "Bing Ads". This is an advertising program from Microsoft that is based on a pay-per-click system. This means advertisers can place ads across the Bing and Yahoo! Place and pay only when a user clicks on the ad.

Why do we use Microsoft Advertising?

We are convinced of our offers and of course we want to present them to a broad public. With Microsoft Advertising, we can bring our products or services closer to exactly those people who are really interested in them. We want to present our products not only on the famous search engine Google, but also on Bing and Yahoo! With Microsoft Advertising, we also have the option of placing ads in the so-called "Microsoft Audience Network". For example, we can also place advertisements on LinkedIn. Through conversion tracking, we learn, for example, which advertisement you used to find us, which sub-pages you particularly like and what actions you take on our website. This data enables us to adapt our website, our advertisements and our offers much better to your needs.

What data does Microsoft Advertising store?

We have integrated a conversion tracking tag (i.e. a small code snippet) from Microsoft Advertising into our website. This is the so-called Universal Event Tracking (UET) tag. If you come to our website via a Microsoft advertisement, we can use this tracking tool to find out more about your user behavior on our website. For example, we learn about which keyword or ad you came to us from, what you click on on our website, how many people visit our website via Microsoft Ads and how long you stay on our website. All of this data relates to user behavior and not to personal data. We therefore only receive data or evaluations of your web behavior, but no personal information. Microsoft uses the data to optimize its own advertising and other services. If you have a Microsoft account yourself, the data collected can be linked to your account. It is also possible that Microsoft recognizes and stores your IP address. In order to save all this data on your user behavior, the following cookie is set in your browser after you have come to our website via a Microsoft ad:

Name: MUIDB
Value: 08A53CA3313F6255044C307E353F61CD
Purpose: This cookie is set by our embedded Microsoft tag (UET tag) and is used for synchronization across different Microsoft websites. This allows users to be recognized across different domains.
Expiry date: after one year

However, if you reach our website via a Bing ad, other cookies may also be set in your browser. Here we show you a selection of other cookies:

Name: ABDEF
Value: V=0&ABDV=0&MRNB=1594294373452&MRB=0321215262-7
Purpose: We were not able to find out any more detailed information about this cookie.
Expiry date: after one year

Name: SRCHD
Value: AF=NOFORM
Purpose: This cookie is responsible for the functionality of the tracking or the website.
Expiry date: after one year

Name: SRCHHPGUSR
Value: WTS=63729889193&HV=1594294374&CW=1920&CH=937&DPR=1&UTC=120&DM=0
Purpose: This cookie tracks and saves your user behavior on our website and the interaction of the Bing Map interface.
Expiry date: after one year

Name: SRCHUID
Value: V=2&GUID=157B20CCF36A43F3A4AE9790346EB7A7&dmnchg=1
Purpose: This cookie tracks and saves your user behavior on our website and the interaction of the Bing Map API.
Expiry date: after one year

Name: _EDGE_S
Value: mkt=de-at&SID=2EE7002D956A61511D280F2F9474607321215262-2
Purpose : This cookie collects and stores your user behavior across multiple websites. The aim of targeting is to better adapt the advertising measures to the interests of our target group.
Expiry date: after the end of the browser session

Name: _SS
Value: SID=2EE7002D956A61511D280F2F94746077321215262-9
Purpose : This cookie is used, among other things, to recognize how you as a user accessed our website. In other words, which advertisement led you to our website.
Expiry date: after one year

How long and where is the data stored?

We have no influence on how Microsoft uses the collected user data. Microsoft has its own servers in operation worldwide. Most are located in the United States and therefore your data may also be stored, managed and processed on the American servers. Microsoft stores data (especially personal data) for as long as it is necessary to provide its services or products or for legal purposes. Microsoft also mentions that the actual retention period varies greatly and depends on the product in question.

For search queries via Bing, Microsoft deletes your saved search queries after 6 months by deleting your IP address. Cookie IDs that are generated via the MUID cookie, for example, are made unrecognizable after 18 months.

How can I delete my data or prevent data storage?

You have the option of not participating in Microsoft Ads conversion tracking at any time. If you do not want interest-based ads from Microsoft Advertising to be displayed to you, you can switch off this function via https://account.microsoft.com/privacy/ad-settings/signedout . You can also deactivate, manage or delete all cookies in your browser. Each browser works a little differently. The instructions for the most common browsers can be found here:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

We hope to have given you an overview of data processing through conversion tracking by Microsoft Ads. Of course, it is always possible that Microsoft's privacy policy will change. For more information and to stay up to date, we also recommend Microsoft's privacy policy at https://privacy.microsoft.com/de-de/privacystatement .

plista privacy policy

We use plista from plista GmbH (Torstraße 33-35, 10119 Berlin, Germany) on this website to display online advertising and interesting content that is relevant to you. Your data will be collected, stored and processed. In this data protection declaration we inform you why we use plista, what data is stored where and how you can manage or prevent this data processing.

What is plista?

plista analyzes your visitor behavior on our website and, with the help of the collected data and real-time recommendation technology, ensures that you see suitable advertisements and suitable paid content (e.g. articles). plista recommends certain content or advertisements to visitors of plista network websites (such as this website) based on the analysis of the data collected or accessed on plista network sites. This is content that might interest you, content based on the interests of similar users and content that users have previously viewed on websites outside of the plista network.

Why do we use plista on our website?

We want to offer you the best possible service and the best user experience (UX) on our website. For us, this also means that you only see content and advertisements that really interest you. With plista we can adapt advertisements and other content exactly to your wishes and interests. In this way we provide you with good content and achieve our corporate goals more easily and quickly.

Which data is stored by plista?

The plista Services collect information about visitor behavior when visitors access, view and interact with plista network websites and advertisements. To do this, plista collects data that can be used to identify browsers and devices that repeatedly visit the pages of the plista network:

• Cookie IDs to identify the browser
• Advertising IDs for mobile devices to recognize the advertising environment
• IP addresses and data derived from such IP addresses, such as inaccurate geolocation data that indicates a device's country, region, city and/or zip code area
• Internet browser type, browser language and operating system
• type of connection (wired or wireless); Network the device is connected to and mobile operator (if available)
• Latitude/longitude of a mobile device.

The data collected by plista never includes the names, addresses, telephone numbers, e-mail addresses or similar data of the users and is not linked to such. It is therefore not possible for plista to draw conclusions about natural persons.

Below we show you the cookies that plista can set in your browser. The cookies found cannot claim to be complete and are only used as an example.

Name: Pookie
Value: HhjIN4SdViBlW1ZTPZuoWBdoQTF4L5DINUZEtNQVSzU=
Purpose: This cookie gives you a random cookie ID that serves as identification.
Expiry date: after 50 years

Name: Ploptout
value: 1
Purpose: This cookie stores the information that you have used the opt-out function.
Expiry date: after 30 years

Name: rt11
Value: AlnCL9toeaa5lX0u2uS7D1B%2BinxhWAjqYkRre9sYf%2BI%3321215262-4
Purpose: This cookie stores your retargeting campaign IDs.
Expiry date: after 60 days

Name: um
Value: c3de=1581682028%3B3420334527069442875&crc=8d5889e4c3c6bd6237e6fd9c2b94624321215262-1
Purpose: This cookie stores third-party IDs transmitted by partners from you.
Expiry date: after 30 days

Name: arv
Value: q1YqSy0qzszPU7Iy0lFKSSxJVLKKrlYysrQ0sQSylEzNDSxMDI2NjJRia2321215262-8
Purpose: This cookie saves the posts you have previously seen.
Expiry date: after 3 days

Name: rec
Value: a%3A0%3A%7B%7D
Purpose: This cookie stores the recommendations you previously clicked on.
Expiry date: after 3 days

Name: red
Value: a%3A1%3A%7Bi%3A0%3Ba%3A1%3A%7BA9%3A%22477939325%22%3321215262-9
Purpose: This cookie saves the recommendations previously displayed to you.
Expiry date: after 3 days

Name: frc
Value: q1YqSy0qzszPU7Iy0lFKSSxJVLKKjq0FAA
Purpose: The cookie ensures that visitors only see a limited number of advertisements.
Expiry date: after 3 days

plista forwards data from visitors (in particular the cookie ID assigned by us or the respective advertising ID) to selected third-party providers and service providers, for example in order to display special types of advertising and to improve our own services.

How long and where is the data stored?

All visitor data from the EU is stored on the plista servers in Germany. The plista targeting cookie has a storage period of one year and is automatically deleted after this period. All of your data will also be deleted or made anonymous no later than one year after it has been collected and, in the latter case, can only be used for statistical purposes.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. With the opt-out button at https://www.plista.com/de/ueber/opt-out you can prevent the collection of your data.

You also have the option in your browser to prevent data processing by plista. As mentioned above, plista stores most of the data via cookies that are set in your browser. You can manage, disable or delete these cookies. Depending on which browser you have, the administration works a little differently. The instructions for the most common browsers can be found here:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

You can also basically set up your browser in such a way that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

We have tried to give you the most important information about data processing by plista. You can find out more about the company's data protection guidelines at https://www.plista.com/de/ueber/privacy .

Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display images, videos and texts.
By visiting pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links take you to the pages of the respective social media services, where it is explained how they handle your data:

• Instagram Privacy Policy: https://help.instagram.com/519522125107875
• The Google data protection declaration applies to YouTube: https://policies.google.com/privacy?hl=de
• Facebook data policy: https://www.facebook.com/about/privacy
• Twitter privacy policy: https://twitter.com/de/privacy

Facebook Privacy Policy

We use selected Facebook tools on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools allow us to offer you and people who are interested in our products and services the best possible offer. Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to just call them Facebook tools. These include, among others:

• Facebook pixel
• social plug-ins (such as the "Like" or "Share" button)
• Facebook login
• Account Kit
• APIs (programming interface)
• SDKs (collection of programming tools)
• Platform Integrations
• plugins
• codes
• specifications
• documentations
• Technologies and Services

Through these tools, Facebook expands its services and has the ability to receive information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. In order to be able to show users appropriate advertising, however, Facebook needs information about people's wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the effect of our advertising campaigns. Furthermore, through analyzes we get a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to match the data with the data it has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called "hashing" takes place. This means that a data set of any size is transformed into a character string. This is also used to encrypt data.

In addition to the contact data, "event data" is also transmitted. "Event data" means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" may also be linked to contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies .

How long and where is the data stored?

In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) Click Settings on the right side of Facebook.

2) Then click on "Your Facebook Information" in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select “Delete Account” and then click “Next and Delete Account”

5) Now enter your password, click on "Next" and then on "Delete Account"

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. in the case of social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.

Facebook is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC . We hope we have given you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/about/privacy/update .

Facebook Social Plugins Privacy Policy

So-called social plug-ins from the company Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with the thumb raised) or by a clear "Facebook plug-in" label. A social plugin is a small piece of Facebook that is integrated into our site. Each plugin has its own function. The most used features are the familiar “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

• “Save” button
• Like button, share, send and quote
• Page Plugin
• Comments
• Messenger plugin
• Embedded posts and video player
• Groups plugin

Visit https://developers.facebook.com/docs/plugins for more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site and on the other hand because Facebook can use them to optimize our advertisements.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).

The information received will be deleted or made anonymous within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to Facebook data, you must log out of Facebook while you are visiting the website (log out).

If you are not logged into Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data. However, based on our current state of knowledge, we try to inform you as much as possible about data processing. You can also read about how Facebook uses the data in the company's data guidelines at https://www.facebook.com/about/privacy/update .

At least the following cookies are set in your browser when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to make the social plug-ins work on our website.
Expiry date: after the end of the session

Name: fr
Value: 0jieyh4321215262c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiration date:: after 3 months

Note: These cookies were set after testing, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/ . There you have the option of deactivating or activating providers.

If you want to learn more about Facebook's privacy policy, we recommend the company's own privacy policy at https://www.facebook.com/policy.php .

Facebook Login Privacy Policy

We have integrated the practical Facebook login on our site. You can easily log in to us with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the social media network Facebook. There you can register using your Facebook user data. This login procedure saves data about you and your user behavior and transmits it to Facebook.

In order to save the data, Facebook uses various cookies. In the following we show you the most important cookies that are set in your browser or already exist when you log in to our site using the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is used to ensure that the social plugin works as well as possible on our website.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2321215262SEmPsSfzCOO4JFFl
Purpose : Facebook sets the “datr” cookie when a web browser accesses facebook.com and the cookie helps identify login activity and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Purpose: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry date: after the end of the session

Note: The cookies listed are just a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

On the one hand, the Facebook login offers you a quick and easy registration process, on the other hand we have the opportunity to share data with Facebook. This allows us to better tailor our offering and our promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

• your facebook name
• your profile picture
• a registered email address
• friend lists
• Button information (e.g. "Like" button)
• birthday date
• Language
• Residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which subpages you visit or which products you have purchased from us.

By using Facebook Login, you agree to the data processing. You can revoke this agreement at any time. If you want to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration at https://de-de.facebook.com/policy.php .

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen .

Instagram Privacy Policy

We have integrated Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. If you call up web pages on our website that have an integrated Instagram function, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we get our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines on the other.

What is Instagram?

Instagram is one of the most well-known social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. Therefore, a varied preparation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. In this way, our advertisements only get to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data is stored by Instagram?

When you come across one of our pages that has Instagram features (such as Instagram images or plugins) built in, your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored and processed. This is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is the case with Instagram as well. Customer data are, for example, name, address, telephone number and IP address. It is important to mention that this customer data is only transmitted to Instagram if it has been "hashed" beforehand. Hashing means converting a record into a string. This allows you to encrypt the contact data. In addition, the “event data” mentioned above are also transmitted. Facebook – and consequently also Instagram – understands “event data” to be data about your user behavior. It can also happen that contact data is combined with event data. The contact data collected will be compared with the data that Instagram already has from you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing works the same on Instagram as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com , Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or made anonymous again after 90 days at the latest (after comparison). Although we have dealt intensively with Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is set with high probability for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry date: after one year

Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie defines a unique user ID.
Expiry date: after the end of the session

Name: fbsr_321215262124024
Value: no information
Purpose: This cookie stores the log-in request for users of the Instagram app. Expiry date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Value: “{\”194.96.75.33\”:1901}:1iEtYv:Y833k2_UjKvXgYe321215262”
Purpose: This cookie is used for Instagram marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies with external partners and with people you connect with around the world. Data processing is carried out in compliance with our own data policy. For security reasons, among other things, your data is distributed across the world on Facebook servers. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you need to permanently delete your Instagram account.

And this is how the Instagram account deletion works:

First, open the Instagram app. On your profile page, go down and click on "Help Center". You are now on the company's website. On the webpage, click "Manage Account" and then click "Delete Your Account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.

As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a bit differently depending on your browser. Here we show you the instructions for the most important browsers.

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-US Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. Learn more at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC . We have tried to give you the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875
you can learn more about Instagram's data policies.